90% of all entrepreneurs. This is fact. However, I believe this number can be significantly reduced by implementing a number of specific methodologies. One of these methodologies is hidden in plain sight.

In this speech at TED, Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Take 18 minutes to watch the embedded video below. It may change your life.