Idiot Who Founded DIGITALGUESTLIST

Rebel | Hired Gun | Analytics Junkie | MainBoarder | Serial Envelope Pusher

Joe Womack III, also known as “Joey Digital”, founded DIGITALGUESTLIST in 2002 so people seem to think he knows a lot about web-based marketing and social media strategy for events. At DIGITALGUESTLIST, they passionately believe analysis and insight lies at the heart of improving the social experience for millions of people worldwide. So the opportunity going forward is to blend the art and the science of event marketing in a seamless approach to improve the user experience. Digital is responsible for setting the overall direction and product strategy for DIGITALGUESTLIST.

Consistently challenging the status quo with innovation, he champions a cause that extends well beyond the surface of nightlife.  His vision encompasses creating the most optimal marketing mix for event organizers by making nightlife “more science than art”, articulating the impact of technology on events, and consulting businesses through The Rchitect Group.

Joey obtained his BS and MBA from Florida A&M University where he birthed DIGITALGUESTLIST with a college roommate. His service-oriented, faith-based nature is evident through his membership with multiple organizations such as Alpha Phi Alpha Fraternity, Inc., the National Black MBA Association, the FAMU National Alumni Association, the Atlanta Urban League Young Professionals, and St. Anthony of Padua Catholic Church.

In addition to his work at DIGITALGUESTLIST, Joey is also Social Media Manager for Liquid Soul Media, the lifestyle marketing company. He also serves on the board of the non-profit organization Sporty Girls, Inc. and founded the FAMU Young Alumni Movement and FAMUANS in Entertainment (F.A.M.E.) volunteer organizations.

Originally from Mobile, AL, he makes his home in Atlanta, GA where he is almost always on Facebook, Twitter, or using some other cutting-edge social media service.